I wish I could tell you that I was recently involved in the forming of a fellowship of brave people, about to set off on a perilous journey across thousands of miles of rugged terrain to deliver an incredibly powerful and dangerous object to a fiery volcano deep within the heart of enemy territory…but I can’t. The fellowship I am a part of is slightly different and noticeably less hazardous.
The Schmidt-MacArthur Fellowship was formed not to destroy the One Ring, but to accelerate the transition to the Circular Economy. It brings together students and academics from around the world to create and share knowledge and research across business, engineering and design, all within the context of the Circular Economy. We are a fellowship of 17, instead of 9, and come from top universities around the world including MIT and Stanford in the US, Tongji University in China, The National Institute of Design in India and my own Cranfield University.
This week we will be coming together at C4D, Cranfield for the annual Summer School, an intense week of workshops, lectures and challenges aimed at developing the systems thinking perspective necessary to tackle the challenges of the Circular Economy. During the week we will be attending the CE100 Summit, taking place at the Royal Institution in London, where we will have the opportunity to network with businesses and academics leading the charge towards circularity. It promises to be whirlwind experience and I will be sharing my thoughts and photos on Twitter if you’re interested in what we are getting up to.
The video above formed part of my application to the Fellowship and as it highlights, my particular interest is in collaborative consumption. My research project is taking a slightly different, but no less interesting, direction. Titled “Fast-Moving Circular Goods 2025″, my project involves developing a vision for the future of the fast-moving consumer goods (FMCG) industry in a circular economy. I will be working with global FMCG companies to develop provocative stories aimed at inspiring action to realise that vision.
Frodo, Sam, Gandalf and their companions set out to destroy a ring and save their world. In a sense (and with considerable dramatic license) the Schmidt-MacArthur Fellowship is not too dissimilar. We are setting out to save our world from the perils of our current linear system in the hopes of improving our world. We won’t be fighting orcs or riding eagles, but that’s not going to stop me thinking of myself as Frodo…