Collaboration of the Month – EatWith

First Things First

The eagle-eyed among you will have noticed the subtle change in the title of this post. Collaboration of the Week has miraculously transformed into Collaboration of the Month, what’s up with that?! In all honesty, I was probably a little overambitious when I thought of writing a weekly post about a cool collaborative consumption idea. As it turns out, it didn’t take very long for the weekly schedule to be lost completely and the last Collaboration of the Week was posted months ago! However, collaborative consumption excites me far too much to simply abandon the idea so, with a bit of realistic thinking, it is back as a monthly post. I have already identified a good few months worth of inspiring businesses to highlight so if this is something that interests you keep checking back in. Now, onto this month’s collaboration!

EatWith – You’re Invited

Do you enjoy going out to a restaurant for a meal with friends? How about going over to a friend’s place for dinner and a few drinks? If you’re anything like me (and having an interest in collaborative consumption implies that, in a small way at least, you are) then you are quite fond of both. But, have you ever thought about doing both…at the same time? Combining the relaxed, friendly atmosphere of a dinner party at a mate’s house with the high-quality food and experience of eating out at a restaurant. Well, whether you have thought about it or not, EatWith gives you the chance to do just that.

"Waiter, more wine!"
“Waiter, more wine!”

The premise is really rather simple (as all collaborative consumption ideas seem to be). Aspiring chefs, or hobbyist cooks who simply enjoy having people over for dinner, create a listing for their dinner party on the EatWith website. The listing contains information on the type of food that will be served, how long the event will last for and even the “Host Style”, whether the host sits down to enjoy the meal with guests or simply prepares and serves the food – restaurant style. Of course there is also the usual background info on the host, rough location of the event and the price. Would-be diners simply search through local listings and book a space at a meal that appeals to them or, if the date doesn’t suit them, can suggest a date to the host.

Scanning through the listings for London, the meals available are as varied as the hosts. I was immediately drawn to the Halloween Southern Supper Club, a vegetarian, New Orleans French Quarter inspired, four course meal served in a “subterranean dining room”. The host, Natalie, is a Cordon Vert trained chef who is looking to serve the “most authentic soul food dishes you have ever tried.”. Another interesting listing is the Experience World Fusion meal hosted by Emily Amuke, a quarter-finalist on MasterChef in 2013. Emily sits down to enjoy the meal with her guests, making use of EatWith to combine her love of cooking with that of meeting people.

"A toast to collaborative consumption and good food!"
“A toast to collaborative consumption and good food!”

EatWith has been described as the “AirBnB of dining” and, with a growing number of listings, in 17 cities around the world, its appeal certainly seems to be increasing as people begin to embrace the experiences and opportunities that collaborative consumption are making available. As with almost the entire sharing economy at the moment, there are questions of regulation and safety standards surrounding EatWith. However, I suspect these will resolve themselves, in one way or another, as the sharing economy establishes itself. As long as people enjoy going out for a meal with friends or cooking up a storm for the enjoyment of others, services like EatWith, that make it easy to do so, are going to have a place in the world. So, next time you’re in the mood for an evening out with friends, why not give the restaurant a miss and see what someone in your local area is cooking up for dinner…?

An Announcement!

Oh yes, a real announcement, about something super exciting…! If you follow me on Twitter (which I’m sure you do…) you will have noticed that I have been tweeting a lot lately about something called the Disruptive Innovation Festival. The reason I have been tweeting about it so much is because it is going to be a fantastic event. Taking place over a full four weeks, it is an online festival where you can see content from, and interact with, world leading innovators and thinkers like Janine Benyus, Sir Ken Robinson and collaborative consumption pioneer Rachel Botsman.

Registration is completely free and gives you access to every second of video, webinar, Google Hangout and forum content that will be generated. If that isn’t enough to tempt you, just by signing up you have the chance of winning a pair of hospitality tickets to a Formula E race of your choice, a year’s subscription to Wired Magazine, a copy of Adobe Suite for a year and even more! The Festival starts tomorrow so don’t waste any time! See you there…

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